En bild på ägarna som sitter i en park samt en karta som visar var huvudkontoret ligger.

About Watoto Art's activities

We at Watoto Arts are extremely proud of our local production based in Stockholm. As a family business, we take great responsibility for creating a positive change in society while reducing our environmental impact.
September 13, 2023 — Fatma Guettou
Skapa en docka tillsammans med oss!

Create a doll together with us!

See how our dolls are created!

Did you know that when a Watoto Arts doll moves to its new home, it has gone through many loving steps by our passionate seamstresses?

When you buy a Watoto Arts doll, you can therefore be sure that it:

🌱 Is responsibly manufactured in Sweden

🌱 Contributes with minimal carbon dioxide emissions

🌱 Has a quality that comes before quantity

August 26, 2023 — Fatma Guettou
Ingers barnbarn med meimei

Old grandmother Inger buys a Watoto doll as a first-year present for great-grandchildren

"Sally is the one who makes me want to stick around for a while longer. I want her to understand that there are very old people too"

Diversity, environmentally friendly and inclusive is so nice, it's something I want to talk to Sally about when she gets a little older. For the time being, one must try to show in action what applies
Today, individualism and one's own self have become so important. I miss humanism, generosity and solidarity. I want to pass that on to Sally.

August 03, 2023 — Fatma Guettou
Ett barn med texten "5 tips för en tryggare inskolning"

5 tips for a smooth and safe schooling

Soon it will be time for enrollment in preschool - an emotional time for both parents and children. It's completely normal to feel a lump in your stomach as the big day approaches. Being separated from your beloved child for the first time can be emotional.
July 19, 2023 — Fatma Guettou
 En bild på Marie Cham, ,Fatma Guettou och Caroline Farberger

A conversation about representation and inclusion in play

In connection with our dolls being sold at Bonnier's art gallery, an event was organized where we engaged in discussing the importance of diversity and inclusion in play.
July 08, 2023 — Fatma Guettou
en pojke som kramar sin docka

How children play with dolls through the years - from newborn to 10 years

Playing with dolls is a timeless and important part of children's development. By using their imagination and creativity, children can create their own worlds and explore different roles and relationships. Here is an overview of how children play with dolls at different ages.
June 27, 2023 — Fatma Guettou
Fatma som håller upp en docka med turban och glasögon

The turban dolls are back!

Did you know that playing with dolls can have a decisive influence on children's self-image and view of the world around them?
June 12, 2023 — Fatma Guettou
En bild på en sol

Wool or recycled polyester?

Regardless of your preferences, you can now choose for yourself whether you want your Watoto doll filled with recycled polyester or with wool from Swedish sheep.
May 27, 2023 — Fatma Guettou
En bild på våran praktikant Nellie

Do like Nelly, apply for an internship with us!

It has been a very interesting experience that has given me a lot of experience of what it is like to run a family business. It is a freer work environment where you can try different things. I have seen how collaborations are done between Watoto and other companies. In these collaborations, I have seen the entire process from start to finish in product development. I've had a lot of fun and learned a lot about what it takes to run a business. I have also learned about different types of programs in the embroidery machine and how to design faces for the dolls in those programs. It has also been very interesting to see how a family business handles efficiency in its production.
May 20, 2023 — Fatma Guettou
8 stycken dockor med olika hudfärger och hårfärger

3 reasons why it is so important for all children to play with dolls of different skin colors

So there you have it, my friends! It's super-duper important for kids to play with dolls of different skin colors and cultural backgrounds. The dolls can help children develop a positive attitude towards differences, and learn to appreciate and respect other people. As a bonus, the dolls can also help children develop their social skills and show empathy. So if you have the chance to give a child access to dolls of different skin colors, you will find them here !
April 30, 2023 — Fatma Guettou
En bild när Fatma och Hamid håller i prischecken

We won the people's vote!

Out of 258 applications, we made it all the way to the finals and won the people's prize!
April 16, 2023 — Fatma Guettou
Om ull med Linda Goding från Wynja Hantverk

About wool with Linda Goding from Wynja Hantverk

I hope more people choose wool in their lives. It really is a fantastic material that is durable, warm and beautiful.

February 24, 2023 — Linda Goding